Executive Coaching · Leadership Coaching · Assessment

Lead Better. Perform Stronger. Create Lasting Impact.

Executive coaching that helps you navigate complexity, strengthen your leadership, and achieve meaningful results—for yourself, your team, and your organisation.

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Lylie Beukes – Founder and Executive Coach at FitzBest
✦
20+ Years
of understanding human behaviour

Our Focus

How We Can Help?

We help organisations develop confident, capable leaders and make informed decisions about the people they appoint and develop. Through executive coaching, leadership coaching, and evidence-based assessments, we support stronger leadership, improved performance, and sustainable organisational success.

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Executive Coaching
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Leadership Coaching
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Assessment
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What We Offer

What We Offer

Developing Leaders. Strengthening Organisations.

Executive Coaching

We work with executives and senior leaders who are navigating complex decisions, leading through change, or stepping into greater responsibility. They often face high expectations, competing priorities, and the pressure to deliver results while supporting the people around them. Through executive coaching, we provide a confidential space to think clearly, challenge assumptions, and develop practical strategies. Clients leave with greater confidence, stronger decision-making skills, improved executive presence, and the ability to lead with clarity, resilience, and lasting impact.

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Leadership Coaching

We work with managers, emerging leaders, and experienced leaders who want to strengthen their leadership and bring out the best in their teams. Whether they are preparing for a promotion, leading a new team, managing conflict, or building confidence in their role, leadership coaching helps them develop the skills and mindset to lead effectively. Clients become more self-aware, communicate with greater impact, build stronger relationships, and create engaged, high-performing teams while growing into authentic, confident leaders.

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Assessment

We work with organisations to support critical people decisions by assessing candidates for recruitment, promotion, succession planning, and leadership development. Using psychometric assessments, behavioural interviews, and professional judgement, we provide objective, evidence-based insights into an individual's capabilities, leadership style, and potential. This enables organisations to make more informed hiring and promotion decisions, reduce selection risk, strengthen leadership capability, and identify the right people to drive long-term organisational success.

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Our Difference

Why FitzBest

Organisational Psychologists

As psychologists with extensive experience, we bring a deep understanding of human behaviour, motivation, and performance to every coaching engagement. We help clients understand the patterns influencing their thinking, decision-making, and leadership, creating meaningful and sustainable change.

Business Experience

Having served as a director within a growing business, we understand the realities of leadership beyond theory. We know what it means to make difficult decisions, balance competing priorities, and lead people while delivering commercial results, allowing us to bring practical insight alongside psychological expertise.

Industry Experience

Our experience spans renewable energy, mining, infrastructure, engineering, and professional services, amongst others, working with leaders across a range of organisational environments. While every organisation is different, the leadership challenges of navigating change, influencing others, and delivering results are remarkably similar, enabling us to quickly understand each client's context.

Global Reach

Working remotely (GMT+2), we partner with individuals and organisations operating across cultures, time zones, and complex business environments. Our international perspective enables us to appreciate the unique demands of leading in today's interconnected world.

Our Approach

Our coaching combines evidence-based psychology with practical leadership development. We work from a strengths-based foundation, helping leaders recognise and apply their strengths to navigate complexity, change, and increased responsibility. Together, we explore the relationships, beliefs, and patterns that influence your leadership, while drawing on psychological and neuroscience insights to strengthen resilience, confidence, and decision-making under pressure.

Coaching has been invaluable to me and without doubt improved my leadership qualities and personal development.

General Manager (Leadership Team); Renewable Energy. UK

About

Meet Your Coach

Lylie Beukes — Founder and Executive Coach at FitzBest

Professional Affiliations

Lylie Beukes

Founder, Executive Coach & Organisational Psychologist

BA Hons. (Psych) (SA); Masters in Sport Psychology (Aus); MSc Occupational Psychology (UK)

With more than 20 years of experience as a psychologist and more recently as a business leader, Lylie Beukes founded FitzBest to bring evidence-based psychology and practical leadership expertise together.

ICF Membership

Contact

Get in Touch

Whether you're looking to support an individual leader or strengthen leadership across your organisation, let's discuss how FitzBest can help you achieve meaningful, lasting results.

Contact Information

Location

Muldersdrift, Gauteng, South Africa

Phone

+27 780440853

Email

lylie@fitzbest.co.za